Search our catalog: Use one field for a broad search or more than one to narrow your results. Need help? Read the search tips.
SOCIAL SCIENCES  > BUSINESS AND ECONOMICS

ADVERTISING AND MARKETING

43 BOOKS IN THIS CATEGORY
SORT BOOKS BY:
TASTE IN AN AGE OF ENDLESS CHOICE
Written by TOM VANDERBILT

Format: Hardcover, 320 pages

Publisher: Knopf

On Sale: 05/10/2016

Price: $26.95

ISBN: 978-0-307-95824-2

From the best-selling author of Traffic, an enlightening and illuminating look at why we like the things we like, why we hate the things we hate, and what our preferences reveal about us

Why is showing up to work wearing the same outfit as a coworker so embarrassing? Why do we venerate so many artists who were controversial or ignored during their lifetimes? What makes an ideal cat an ideal cat, or an ideal beer an ideal beer, in the eyes of expert judges? From the tangled underpinnings of...

Read More >

HOW THE WORLD'S TOP MARKETERS MAKE EMOTIONAL CONNECTIONS TO WIN IN THE MARKETPLA
Written by BRIAN SHEEHAN
Contribution by KEVIN ROBERTS

Format: Trade Paperback, 192 pages

Publisher: powerHouse Books

On Sale: 01/13/2015

Price: $19.95

ISBN: 978-1-576-87731-9

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers.
 
While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He...

Read More >

HOW THE MILLENNIAL GENERATION IS SHAPING OUR WORLD
Written by DAVID D. BURSTEIN

Format: Trade Paperback, 232 pages

Publisher: Beacon Press

On Sale: 02/25/2014

Price: $19.95

ISBN: 978-0-807-03322-7

They’ve been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David Burstein, the millennial generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome a deeply divided nation facing economic and environmental calamities.

With eighty-million millennials (people who are today eighteen to thirty years old) coming of age and emerging as leaders, this is the largest generation in U.S. history,...

Read More >

A HISTORY OF ICONIC AD COUNCIL CAMPAIGNS
Written by WENDY MELILLO

Format: Hardcover, 240 pages

Publisher: Smithsonian Books

On Sale: 09/10/2013

Price: $27.95

ISBN: 978-1-588-34393-2

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt’s administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful...

Read More >

THE 39 ESSENTIAL RULES FOR DELIVERING SENSATIONAL SERVICE
Written by LEE COCKERELL

Format: Hardcover, 208 pages

Publisher: Crown Business

On Sale: 03/05/2013

Price: $19.99

ISBN: 978-0-770-43560-8

Lee Cockerell, the former executive vice president of operations at Walt Disney World, offers his thirty-nine rules for optimizing customer service. By implementing these strategies, managers and employees will ensure that their interactions with customers are characterized by consistency, efficiency, creativity, sincerity, and excellence. Each of the thirty-nine chapters in this book succinctly introduces a rule espoused by Cockerell, who draws on the lessons he learned in his more than...

Read More >

HOW YOU CAN NEGOTIATE TO SUCCEED IN WORK AND LIFE
Written by STUART DIAMOND

Format: Trade Paperback, 416 pages

Publisher: Crown Business

On Sale: 08/14/2012

Price: $17.00

ISBN: 978-0-307-71690-3

Paperback coming August, 2012. Do not order paperback until 8/14/2012.

This new model of human interaction has been chosen by Google to train the entire company worldwide (30,000 employees), is the #1 book for your career chosen by The Wall Street Journal’s website, and is labeled “phenomenal” by Lawyers’ Weekly and “brilliant” by Liza Oz of the Oprah network.

Based on more than 20 years of research and practice among 30,000 people in 45 countries, Getting More concludes that finding and...

Read More >

THE RISING COST OF YOUTH SPORTS AND THE TOLL ON TODAY'S FAMILIES
Written by MARK HYMAN

Format: Hardcover, 176 pages

Publisher: Beacon Press

On Sale: 03/20/2012

Price: $24.95

ISBN: 978-0-807-00136-3

Building on the eye-opening investigation into the damaging effects of the ultra-competitive culture of youth sports in his previous book, Until It Hurts, Mark Hyman’s new book looks at the business of youth sports, how it has changed, and how it is affecting young Americans. Examining the youth sports economy from many sides--the major corporations, small entrepreneurs, coaches, parents, and, of course, kids--Hyman probes the reasons for rapid changes in what gets bought and sold in this...

Read More >

WHY WE DO WHAT WE DO IN LIFE AND BUSINESS
Written by CHARLES DUHIGG

Format: Hardcover, 400 pages

Publisher: Random House

On Sale: 02/28/2012

Price: $28.00

ISBN: 978-1-400-06928-6

Selected for common reading at Babson College

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the...

Read More >

USING BRANDS TO GET WHAT YOU WANT, MAKE CORPORATIONS BEHAVE, AND MAYBE EVEN SAVE THE WORLD
Written by BRUCE PHILP

Format: Trade Paperback, 288 pages

Publisher: Emblem Editions

On Sale: 02/07/2012

Price: $17.95

ISBN: 978-0-771-07004-4

In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands.

The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to...

Read More >

HOW IDEALS POWER GROWTH AND PROFIT AT THE WORLD'S GREATEST COMPANIES
Written by JIM STENGEL

Format: Hardcover, 336 pages

Publisher: Crown Business

On Sale: 12/27/2011

Price: $28.50

ISBN: 978-0-307-72035-1

Ten years of research uncover the secret source of growth and profit …

Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.

Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung,...

Read More >

THE DIFFERENCE AND WHY IT MATTERS
Written by RICHARD RUMELT

Format: Hardcover, 336 pages

Publisher: Crown Business

On Sale: 07/19/2011

Price: $29.95

ISBN: 978-0-307-88623-1

Good Strategy/Bad Strategy: The Difference and Why it Matters has been chosen as one of six finalists for the Financial Times & Goldman Sachs Business Book of the Year award for 2011. The winner will be announced on November 3, 2011.


Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate...

Read More >

Format: Hardcover, 256 pages

Publisher: powerHouse Books

On Sale: 10/26/2010

Price: $29.95

ISBN: 978-1-576-87549-0

In 2009 for “Earth Hour,” Leo Burnett moved over a billion people to action–that’s slightly more than one out of every seven people on the planet, the largest mass participation event ever.

For the first time in Leo Burnett’s history, the company responsible for building some of the most beloved and popular brands in the world has decided to share its approach to creativity and brand building, revealing how to create brands that truly matter to people.

HumanKind is a firsthand look at...

Read More >