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9 BOOKS IN THIS CATEGORY
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WHAT NEWSPEOPLE SHOULD KNOW AND THE PUBLIC SHOULD EXPECT

Format: Trade Paperback, 352 pages

Publisher: Three Rivers Press

On Sale: 04/01/2014

Price: $15.00

ISBN: 978-0-804-13678-5

Revised and updated with a new preface and material on the rise of social media, the challenges facing printed news, and how journalism can fulfill its purpose in the digital age.
 
Seventeen years ago, the Committee of Concerned Journalists gathered some of America’s most influential newspeople to ask the question, “What is journalism for?” Through exhaustive research, surveys, interviews, and public forums, they identified the essential elements that define journalism and its role in our...

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A HISTORY OF ICONIC AD COUNCIL CAMPAIGNS
Written by WENDY MELILLO

Format: Hardcover, 240 pages

Publisher: Smithsonian Books

On Sale: 09/10/2013

Price: $27.95

ISBN: 978-1-588-34393-2

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt’s administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful...

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THE RISING COST OF YOUTH SPORTS AND THE TOLL ON TODAY'S FAMILIES
Written by MARK HYMAN

Format: Hardcover, 176 pages

Publisher: Beacon Press

On Sale: 03/20/2012

Price: $24.95

ISBN: 978-0-807-00136-3

Building on the eye-opening investigation into the damaging effects of the ultra-competitive culture of youth sports in his previous book, Until It Hurts, Mark Hyman’s new book looks at the business of youth sports, how it has changed, and how it is affecting young Americans. Examining the youth sports economy from many sides--the major corporations, small entrepreneurs, coaches, parents, and, of course, kids--Hyman probes the reasons for rapid changes in what gets bought and sold in this...

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USING BRANDS TO GET WHAT YOU WANT, MAKE CORPORATIONS BEHAVE, AND MAYBE EVEN SAVE THE WORLD
Written by BRUCE PHILP

Format: Trade Paperback, 288 pages

Publisher: Emblem Editions

On Sale: 02/07/2012

Price: $17.95

ISBN: 978-0-771-07004-4

In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands.

The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to...

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SEARCHING FOR THE MEANING OF LIFE ON A BRANDED PLANET
Written by JAMES P. OTHMER

Format: Trade Paperback, 336 pages

Publisher: Anchor

On Sale: 06/01/2010

Price: $15.95

ISBN: 978-0-767-92897-7

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and...

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FINDING FACTS IN A WORLD OF DISINFORMATION

Format: Trade Paperback, 208 pages

Publisher: Random House Trade Paperbacks

On Sale: 04/24/2007

Price: $16.00

ISBN: 978-1-400-06566-0

Selected for common reading at Itasca Community College


Americans are bombarded daily with mixed messages, half-truths, misleading statements, and out-and-out fabrications masquerading as facts. The news media–once the vaunted watchdogs of our republic–are often too timid or distracted to identify these deceptions.

unSpun is the secret decoder ring for the twenty-first-century world of disinformation. Written by Brooks Jackson and Kathleen Hall Jamieson, the founders of the acclaimed website...

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THE CENTURY'S MOST GROUNDBREAKING ADVERTISING AND HOW IT CHANGED US ALL
Written by JAMES TWITCHELL

Format: Trade Paperback, 240 pages

Publisher: Broadway Books

On Sale: 12/26/2001

Price: $17.00

ISBN: 978-0-609-80723-1

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art...

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THE LEGAL SIEGE ON THE TOBACCO INDUSTRY
Written by DAN ZEGART

Format: Trade Paperback, 368 pages

Publisher: Delta

On Sale: 12/04/2001

Price: $19.00

ISBN: 978-0-385-31936-2

Should major business organizations, such as tobacco companies and fast-food companies, have moral and social responsibilities to the public in what they produce, sell, and how they market? A landmark narrative of an epic legal battle, Civil Warriors is the true account of how one tenacious lawyer led the charge against the titans of the tobacco industry. Investigative journalist Dan Zegart draws on five years of eyewitness reporting, thousands of pages of internal documents, and riveting...

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Written by DAVID OGILVY

Format: Trade Paperback, 224 pages

Publisher: Vintage

On Sale: 03/12/1985

Price: $27.50

ISBN: 978-0-394-72903-9

David Ogilvy, who became "the most sought-after wizard in the advertising business" (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals:

How to get a job in advertising
How to run an advertising agency
How to choose an agency for your product
How to create advertising that makes the cash register ring
Twelve kinds of TV commercials that sell and four that don't

And many other...

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