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Jay Heinrichs

JAY HEINRICHS spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students to NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech.com

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WHAT ARISTOTLE, LINCOLN, AND HOMER SIMPSON CAN TEACH US ABOUT THE ART OFPERSUASION
Written by JAY HEINRICHS

Format: Trade Paperback, 480 pages

Publisher: Three Rivers Press

On Sale: 07/04/2017

Price: $17.00

ISBN: 978-0-804-18993-4

The go-to text for English Language, writing, and journalism courses, Thank You for Arguing is your student’s master class in the art of persuasion. Jay Heinrichs not only teaches how to recognize a metonymy and a chiasmus, but also how to argue effectively without anger. The revised third edition includes extensive new material on persuasive essay writing, tropes, facing bullies, and arguing when people don’t believe the same facts. Plus an expanded  “Argument Lab” section to put your...

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A FIENDISHLY CLEVER GUIDE TO CRAFTING THE LINES THAT GET LAUGHS, GO VIRAL, ANDLIVE FOREVER
Written by JAY HEINRICHS

Format: Trade Paperback, 352 pages

Publisher: Three Rivers Press

On Sale: 10/04/2011

Price: $15.00

ISBN: 978-0-307-71636-1

In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from staid textbooks and makes it entirely fresh and engaging. Here, there are no dry, abstract ideas hidden in academic jargon. Rather, Heinrichs brilliantly reveals mechanisms that make powerful language work.

Students will learn how to choose words strategically and draw indelible verbal pictures by employing such tools as "crashing symbols," "rapid repeaters," "Russian Dolls," and even the powers of Mr. Potato Head. With...

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